Google Ads agency · paid search and social
Google Ads and Meta Ads Management in Mississauga and Hamilton
We plan, run and report on paid campaigns across Google, Facebook, Instagram, LinkedIn and TikTok. Every account starts with tracking you can trust, so budget decisions rest on real enquiries and sales.
Paid ads management is the planning, set-up, optimization and reporting of advertising campaigns on platforms such as Google Ads and Meta. BrandZero manages paid campaigns for Mississauga, Hamilton and GTHA businesses, starting with conversion tracking, running ads in accounts the client owns, and reporting on cost per lead and sales.
Key takeaways
- We fix conversion tracking before spending, because ad platforms optimize towards whatever you count as a result.
- Campaigns run in ad accounts you own, so the history and audiences stay with your business.
- Ad spend is paid directly to Google or Meta and is separate from our management fee.
- Reports cover cost per lead, cost per sale and what we changed, in plain English.
- No honest agency can promise a cost per lead. Ask for a fixed quote for management.
Which ad platform should a local business start with?
Each platform plays a different role. Google Ads captures people already searching for what you sell, which suits urgent local needs such as “emergency plumber Hamilton” or “accountant near Square One”. Meta and TikTok create demand with visual creative and suit restaurants, retail and consumer services. LinkedIn reaches decision-makers by job title and company, which can justify its higher cost for business-to-business firms in the Airport Corporate Centre or Hamilton’s industrial sector.
| Platform | Best for | Typical campaign types |
|---|---|---|
| Google Ads | People already searching; local services; urgent needs | Search, Performance Max, Shopping, YouTube |
| Meta (Facebook and Instagram) | Visual offers, local awareness, events, consumer products | Lead forms, sales, catalogue, retargeting |
| B2B services with a high deal value | Lead Gen Forms, Document and Thought Leader ads | |
| TikTok | Younger consumer audiences and products that show well on video | Spark Ads, performance campaigns |
Google Ads agency services: what does our ads management include?
Account audit and plan
A review of your current accounts, tracking and past results, then a proposal for channels, budgets and targets based on what a customer is worth to you.
Conversion tracking
Google Tag Manager and GA4 set-up, platform pixels and conversion APIs, call and form tracking, CRM imports and consent mode connected to your cookie banner.
Google Ads
Search campaigns built on tight keyword themes and location targeting, Performance Max and Shopping for stores, and YouTube where video makes sense.
Meta ads
Facebook and Instagram campaigns with proper audience strategy, lead ads and regular creative testing. Organic posting sits with our digital marketing services team.
LinkedIn and TikTok
Added where your audience justifies them, not by default.
Landing pages
Fast, focused pages that match each campaign’s message, with headline and form testing to lower cost per lead. Built by our web design team.
Why does local targeting matter so much?
A Mississauga dental clinic does not want to pay for clicks from Ajax, and a Hamilton contractor may not travel to Brampton. We set location targeting around the areas you actually serve, exclude searches that waste money, and schedule ads around your opening hours or call-handling capacity. If missed calls are a problem, our AI follow-up can text callers back so paid leads are not wasted.
How does a paid ads engagement run?
- Audit and plan: accounts, tracking and past data reviewed; channels, budget and targets proposed.
- Fix tracking and build: conversions, audiences and campaigns set up; creative briefed or produced.
- Launch and optimize: we watch early data closely and adjust bids, audiences and ads every week.
- Report and scale: monthly reviews show what is driving results and where to move budget next.
How much does Google Ads management cost?
There are two costs. Ad spend goes directly to Google or Meta, and we help you set a test budget from your target cost per lead. Our management fee depends on the number of platforms and campaigns. We send both in writing before you start. Ask for a fixed quote for management.
Areas we serve
We run campaigns for businesses in Mississauga, Hamilton, Brampton, Oakville, Burlington, Etobicoke and across Ontario, including Ancaster, Dundas, Stoney Creek and Waterdown.
Frequently asked questions
How much should I spend on ads?
It depends on your market, competition and how much a customer is worth to you. We work out a test budget from your target cost per lead or sale, then scale what works. Ad spend is separate from our fee.
Do you guarantee results?
No. Results depend on your offer, market and website as well as the ads. What we commit to is a clear plan, accurate tracking and regular, documented optimization.
Who owns the ad accounts?
You do. We set up or work inside accounts owned by your business, so your data, audiences and history stay with you if you ever move on.
Can you take over an account another agency set up?
Yes. We start with an audit of tracking, structure and spend, tell you what we would change and why, and keep anything that is working.
Can paid ads work alongside SEO?
Yes, and they usually work best together. Search ad data shows which keywords convert, which helps set SEO priorities.
Do you create the ad creative?
Yes. Our team writes ad copy and produces images and short videos that follow your brand (see how we build brands), and can arrange photography or video shoots for your business.
Want a second opinion on your ad accounts?
We will review your tracking and campaigns and tell you plainly what we would change, then send a fixed quote if you want us to run them.